[Denmark] What kind of beer is Carlsberg?

Basic information about Carlsberg

Carlsberg is a Danish lager beer founded in 1847. It is characterized by its bright golden color and crisp taste. It is easy to drink and goes well with a variety of dishes.

\ Popular Danish beers are available in Japan starting at 235 yen per bottle. /

The story behind the birth of Carlsberg

Carlsberg was founded in Copenhagen, Denmark in 1847. After the death of his father in 1835, founder JC Jacobsen realized that a new brewery with larger refrigeration facilities was needed, so he built a new brewery on a hill in Copenhagen.

A devastating fire in 1867 prompted JC to rebuild the brewery with fireproof materials, install a cooling system and improve the quality of the product. In 1868-69 Carlsberg beer was exported to England and Asia for the first time, and in 1882 his son Carl opened a new brewery, "New Carlsberg", to compete with his father.

In 1875, the Carlsberg Laboratory was founded to conduct scientific research into improving the quality of beer, and in 1883, the revolutionary discovery of purifying yeast transformed the beer brewing process.

The Carlsberg Foundation was also established in 1876 to promote the beer business while supporting science and culture. In 1966, the first overseas license was issued and Carlsberg has since grown into an international beer manufacturer.

The secret behind Carlsberg's label

Carlsberg's labels have a simple and sophisticated design, featuring the distinctive "Carlsberg" logo on a green background, symbolizing the freshness and crispness of the beer.

Carlsberg's characteristics and how to enjoy it

Carlsberg is Denmark's leading lager beer, and its refreshing taste is its charm. Its crisp flavor spreads freshness and lightness in the mouth, and the subtle aroma of hops gives the beer depth. It has an exquisite balance of sweetness and bitterness, making it easy to drink, and its bright golden appearance is visually pleasing as well.

To enjoy Carlsberg at its best, it is important to drink it at the right temperature. Chilling it to around 5-7°C will bring out the fullness of the drink. Furthermore, serving it in an appropriate glass, such as a pilsner glass or tumbler, will allow you to enjoy the aroma and flavor even more. When pouring into the glass, be careful not to create too much foam.

Carlsberg goes well with a variety of dishes, especially grilled meats, pizza, fried foods, and Asian cuisine. It is also perfect for casual drinking parties, barbecues, and relaxing drinks. Enjoying it with friends and family will make your time even better.

Current Position of Carlsberg in Japan

Currently, Carlsberg has established a solid position in the imported beer market in Japan. As a representative Danish beer brand, it is familiar to many beer lovers. It is especially popular as an option for casual drinking parties and barbecues, and is recognized as a beer that can be enjoyed easily.

Carlsberg is widely served in izakayas, restaurants, and bars in Japan, and is increasing its presence, especially in response to the need to enjoy foreign beers. Many of the major izakaya and beer bar chains in particular carry Carlsberg, making it more common to see it in food and drink situations.

It is also easy to purchase from online stores and import food stores, and is popular for enjoying at home. This has established Carlsberg as one of the beer options. Even with the increasing popularity of craft beer in recent years, Carlsberg remains a reliable option for many beer fans due to its quality and brand history.

Furthermore, Carlsberg is committed to sustainable beer production and environmental friendliness. This approach has been well received, especially among younger consumers, and is influencing their beer choices. Overall, Carlsberg has positioned itself as an important player in Japan's beer culture, combining tradition and innovation.

summary

Carlsberg has played an important role in Danish beer culture since its birth in 1847. Its light taste and hop aroma are in perfect harmony, and it goes well with a variety of dishes. Why not try a casual glass of this beer while experiencing the Danish tradition?

\ The Carlsberg and other beer tasting set is a perfect gift /