[Italy] What kind of beer is Birra Moretti?

Moretti is an Italian beer brand.
It is currently part of the Heineken Group and is manufactured and sold around the world.

Basic information about Birra Morett

Moretti started as a small brewery, but as it grew, it became popular both in Italy and abroad. Moretti's beers are simple yet flavorful, and are especially famous for their lager style. They go well with a variety of dishes, such as pizza, pasta, and seafood, so they are perfect to enjoy with a meal.

\ Moretti is surprisingly easy to enjoy, starting at about 324 yen per bottle /

The story behind the birth of Birra Morett

Birra Moretti was founded in 1859 in Udine, Friuli, northern Italy, by its founder Luigi Moretti. At the time, beer culture had not taken root in Udine, but Luigi had his eye on the beer culture spreading in other parts of Europe and established a brewery to deliver high-quality beer to his hometown. His goal was to get local people in Italy to enjoy beer.

By combining traditional brewing methods with the latest technology, especially using local water, they were able to create a beer with a unique flavor. Birra Moretti has since spread throughout Italy and is now enjoyed in Italian homes and restaurants.

The origin of the name Birra Morett

The name Birra Moretti comes from its founder, Luigi Moretti. When he founded the beer brand in Udine, northern Italy, in 1859, he gave the beer its own unique identity by naming it after himself.

The secrets behind Birra Morett beer labels

Birra Moretti's label features an iconic illustration familiar to Italian beer lovers: a man known as "Signor Moretti", representing the traditional Italian worker. The design was chosen for the label in 1942 when the owner of the brewery saw the man at a local bar and was so impressed by his appearance that he was chosen to appear on the label. Signor Moretti, depicted enjoying a beer, has become the symbol of Birra Moretti, emphasizing its friendliness and traditional Italian atmosphere.

The label expresses the history and cultural background of the beer and is an important element in visually conveying the appeal of Moretti. By seeing this symbol every time you drink a beer, you will feel the Italian craftsmanship and tradition.

Characteristics and how to taste Birra Morett

Birra Moretti is characterized by its light and well-balanced taste. Moretti is characterized by a refreshing hop aroma and moderate bitterness, with a subtle malt sweetness and a clear aftertaste. Its particularly light body makes it easy to drink and perfect to enjoy with a meal.

It is recommended to drink it well chilled at 6 to 8 degrees. It goes well with pasta, pizza, and meat dishes, and the deliciousness of the beer is enhanced when enjoyed with traditional Italian dishes. It also goes well with light appetizers and cheese.

The current status of Birra Morett in Japan

In Japan today, Birra Moretti is often enjoyed with Italian food, and is often seen in Italian restaurants and bars. It pairs well with food, and is becoming increasingly popular as a beer to drink with pizza or pasta. In the imported beer market, it is gradually gaining support as a friendly beer with an Italian atmosphere, and is often chosen for special occasion meals or when you want to feel luxurious.

summary

Birra Moretti is a beer characterized by its rich history and Italian flavor, and is popular in Japan with people who enjoy it with Italian food. Through this article, we hope you learned about its appeal, background, and distinctive label. The next time you visit an Italian restaurant, be sure to pick up a Moretti.

\ The version with a glass makes a great gift. /