Yoko, a European beer loverVEDETT is aDuvelIt was created by the famous Belgian brewery "Duvel Moortgat Brewery".A unique beer brandis.
A Belgian beer that combines classical brewing methods with modern, pop design, popular among young peopleIt is widely loved as such!
Author: MyakoThis time, in VEDETTTwo particularly "unique" filmsI tried it, so I'll introduce it to you.
①VEDETT IPA
What is IPA?
IPAs India Pale Ale The most distinctive feature of IPA isVery high hop usageThis beer has a fruity, refreshing aroma and a strong bitterness that comes from hops.
Author: MyakoMy impression after drinking this beer was,An IPA in Belgium? I found that a bit surprising.But thisThe perfect Belgian x IPA hybrid!
The taste is surprisingly smoothin,There is some hop bitterness, but it's not sharp..
The scent of tropical fruit spreads softly, with a hint of pine in the background...
Unlike the "American IPA" style, it has a certain elegance to it.The "Belgianness" is alive and well.
It's the type that becomes more addictive from the first bite to the second and third bite.♪
Recommendation level: ★★★★☆(4/5)
②VEDETT
Belgian White
(White beer)
A glimpse of the youngest child's peace sign ♡
What is Belgian White?
A light and fruity wheat beerIt is characterized by the aroma of orange peel and coriander, and is easy to drink and has a refreshing taste. Representative beers:Hoegaarden・White (Hoegaarden Witbier)
Author: MyakoThis is already,A classic Belgian white, but with a unique character!
Like white beerThe mellowness of wheat is the base, and the freshness of orange peel and the spice of coriander are layered exquisitely..
The scent is fruityAnd it has a bit of a banana-like sweetness to it. But the flavor is crisp,The aftertaste is refreshing.
What's more, it looks good too. The milky golden color stands out in the glass, lifting your spirits.
A great drink to enjoy ice-cold on a hot day or after a bath.!
Recommendation level: ★★★★☆(4/5)
Basic information about VEDETT
EXTRA IPA
source:Official website
| Types of beer | IPA (India Pale Ale) |
|---|---|
| Alcohol content | 5.5% |
| country of origin | Belgium |
| color | Amber to gold |
| Taste | Fruity and spicy aroma, strong hops and firm bitterness |
| Features | A medium alcohol content IPA with a strong bitterness and a well-balanced, easy-to-drink taste. |
\ Experience the bitter and fruity taste now ♪ /
Pochip
EXTRA WHITE
source:Official website
| Types of beer | Belgian White (Witbier) |
|---|---|
| Alcohol content | 4.7% |
| country of origin | Belgium |
| color | Light golden color with some turbidity |
| Taste | Aromas of orange peel and coriander, fruity and spicy, light and refreshing |
| Features | You can enjoy the strong spiciness and fruity aroma. It is refreshing and cool, and easy to drink. |
\ Enjoy the refreshing and spicy flavor now /
Pochip
The story behind the birth of VEDETT
As mentioned at the beginning, VEDETT is a famous BelgianDuvel Moortgat BreweryIt is a brand created by Duvel Moortgat Brewery.
The Duvel Brewery was founded in 1871 by Albert Duvel, and is known for itsDuvel" This beer.La Chouffe" is also famous.
The birth of VEDETTLate 1980sThe story goes back to when the Duvel winery was trying to expand into new markets.They wanted to launch their own lagers and ales to appeal to a wider audience.That is it.
especiallyTo gain popularity among the younger generationThe brand name was decided to be the innovative and catchy "VEDETT".The brand has attracted attention for its fresh and innovative designs and marketing strategies, and has become popular both in Belgium and abroad..
Its distinctive logo, unique taste, and easy-to-drink nature captured the hearts of consumers, and it gradually became more popular.
Furthermore, VedetteIts light taste and easy drinkingin,It has been highly evaluated not only in Belgium but also on the international market..
VEDETT is a brand of the Duvel-Moortgat brewery.It is a beer that combines traditional brewing methods with the needs of modern beer, and is now loved around the world..
Official YouTube
The secret behind the VEDETT label
The VEDETT label is known for its originality and playful designs. It has two main features:
Feature 1: Colorful use of colors
VEDETT label colours vary to highlight the characteristics of each beer.
- VEDETT EXTRA IPAteeth,orangeandgreenThe label design is based on the theme of orange and green. The colors express the vividness and fruitiness of the hops, and the strength of the IPA. The combination of orange and green is eye-catching and gives a lively impression.
- VEDETT EXTRA WHITEThe label islight blueandCream colorThis is a refreshing and cool design that uses light blue and cream. It visually conveys the lightness, fruitiness, and spicy characteristics of white beer. The combination of light blue and cream gives a simple, yet soft and gentle impression.
Yoko, a European beer loverThe colors used to express the characteristics of each beer are visually appealing.Ways to attract consumer attentionIt's been done!
By the way, it's listed on the official website."THE BEST LABELS WE'VE SEEN"(=The best label we've seen) is one of the catchphrases VEDETT uses to show off their label designs.
This seems to convey the idea that VEDETT's beer labels have a particularly superior design compared to other brands.
Feature 2 Brand strength in simplicity
While visually simple, the energy and style of the label design reflects the strength and individuality of the brand. In particular, the large "VEDETT" logo emphasizes the brand name itself, evoking a sense of confidence in its simplicity.
VEDETT's position in Japan
VEDETT is increasingly being seen in fashionable cafes and bars in Japan.
It has been especially well received among the younger generation, who say things like "It looks cute," "It's light and easy to drink," and "It's a Belgian beer, but it's not heavy!"
You can easily purchase it from the online shop, so please give it a try!
\ Enjoy the Belgian atmosphere at home with a glass included ♪ /
Pochip
How to enjoy VEDETT and pair it with food
Suitable temperature
According to the official website,EXTRA IPA is 6℃,EXTRA WHITE is 3℃It is recommended to drink it at.
Serving it chilled brings out its refreshing sharpness and aroma.
Food that goes well with it
| Cuisine genre | Specific dishes | Compatibility points |
|---|---|---|
| seafood | Steamed mussels in white wine | The spiciness of the white beer brings out the flavor of the shellfish. |
| Fried food | Frites (Belgian-style fries) | The sharpness of the lager helps to reset the oiliness. |
| salad | Citrus-flavored green salad | The fresh aroma of beer and lemon dressing go perfectly together |
| cheese | Gouda, Camembert | A light texture balances the richness of the cheese. |
Author: Myako"EXTRA IPA" and "EXTRA WHITE" each have their own unique and well-balanced flavors,The beer is also satisfying to drink on its own.Yes ♪
summary
VEDETT, made by a long-established Belgian company, is a watch that is attractive for its craftsmanship and playful design.
The hoppy "EXTRA IPA" and the refreshing, spicy "EXTRA WHITE" are easy to enjoy, yet unique in their own way, and the more you drink the more you'll become addicted to their deliciousness.
Please choose this as your next "reward beer" ♪
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