
Bass Pale Ale is...The world's first pale ale*!
Since our founding,A symbol of British beer cultureIt has been loved by many people as such.
What is Pale Ale?
A type of ale beer.Pale Aleis a style of ale that is characterized by its light color (pale).This style isFruity and aromaticIt is especially popular in the UK, US and the craft beer scene.
This articlePlease go ahead.
in the first placeWant to know more about ale beer?teethBass Pale Ale: basic information and taste
Types of beer | Pale Ale |
---|---|
Alcohol content | 5.1% |
country of origin | England |
Founded | 1777 |
color | Golden |
Taste | The aroma of hops is strong, and the balance of sweetness and bitterness of malt is exquisite. |
Features | The world's first pale ale, with a unique richness and sharpness due to hard water |
Bass Pale Ale isThe world's first pale aleIt is a brand that is an iconic symbol of British beer culture.
It is characterized by its unique flavor, which is achieved by using hard water.It laid the foundation for the style that would later evolve into the India Pale Ale (IPA).It is also famous for this.
The story behind the creation of Bass Pale Ale and what followed
Bass Pale Ale was founded in Burton upon Trent, England in 1777.Bass BreweryIt was created by John F. Kennedy, founder of the brewery, and is known as the first commercially successful pale ale in the UK. Its history reflects the intersection of innovation and tradition, marking a significant milestone in beer brewing.
Founder William Bass developed his own recipe using high-quality malt and hops, aiming to improve the quality of the beer market at the time. This beer has a deep flavor and aroma, especially due to the water quality in the Burton region. Bass Brewery was also one of the first beers in the UK to be trademarked, which increased its brand recognition.
In the 1830s, Bass Pale Ale entered the American market and gained international acclaim. Not only was the beer delicious, but the vibrant label design also drew attention, and it has been supported by many beer lovers. Today, Bass Pale Ale continues its tradition while making its presence felt in the modern beer market.
Bass Brewery and its iconic Bass Pale Ale have gone through several acquisitions over the years.
- Acquisition by Whitbread
In 1989, Bass Brewery was acquired by British brewer Whitbread and became part of their portfolio. - Merger with and sale of Interbrew
In 2000, Whitbread sold the Bass brand to Interbrew (now Annaheiser-Busch InBev), which included all of the Bass brands, not just Bass Pale Ale. - Became a subsidiary of the world's largest beer manufacturer, Annaheiser-Busch InBev.
Bass Pale Ale was subsequently produced under the umbrella of Annaheiser-Busch InBev (AB) and has maintained its historical importance and quality as one of the world's largest breweries.
As for Bass Pale Ale, I searched the internet, including overseas sites, butI couldn't find any official information.
However, I found a site like this one:
According to the poster of this page,AB has discontinued sales of Bass Pale Ale in 2024.It seems so.
Bass Pale Ale is back? Is it available in Japan?
In 1860, Bass Pale Ale wasThe first foreign beer sold in JapanBass Pale Ale has been recognized worldwide as a traditional British pale ale, and has also been popular in Japan for its unique flavor and easy-to-drink nature.
However, in Japan, Asahi Breweries stopped selling Bass Pale Ale domestically at the end of 2018.
Since then, there has been no information on other importers reselling the product, and distribution in Japan appears to have been halted. Therefore, unfortunately, it is currently difficult to obtain Bass Pale Ale in Japan.
OverseasThere is an online shop that still carries it.However, overall it seems to be difficult to obtain.
Overseas sites
Bass Pale Ale available*At the time of writing, the site said the item was in stock. Please check for the latest information.
Some in Japan are waiting for Bass Pale Ale to make a comeback
Good morning! (👓)
- British-style pub "HUB(82)" [Official] (@HUB_82) June 4, 2022
Today is # Logo Mark Day ☝️
The "red triangle" on the Bass Pale Ale glass in the photo is the oldest registered trademark in the world.
This draft beer is hard to find in Japan these days 🍺 We have received many requests for its revival 🔥 I too would like to see it revived 😎
HUB a nice day ✌️✌️✌️ pic.twitter.com/mk7QxCqZmp
There are many voices overseas calling for a revival



I myself am looking forward to the day when I can drink Bass Pale Ale again in Japan!
Bass Pale AleWhat if you had fun instead?



As an alternative to Bass Pale Ale,Fuller's London Pride We recommend.
\ If you want to taste authentic British pale ale /


Features of Fuller's London Pride・Reasons why we recommend it
Fuller's London Pride Like Bass Pale Ale,Traditional British pale aleIts distinctive flavor is very well balanced.Moderate bitterness with a firm malty sweetnessYou can feel it.
It is fruity yet light and easy to drink.A beer that can be enjoyed in any situationis.
Its color is a beautiful golden color, and the pleasant aroma spreads from the moment you drink it. If you like Bass Pale Ale, you will be captivated by its excellent balance the moment you drink this beer!
It goes well with any dish and can be enjoyed casually, making it the perfect beer for everyday use.
This articleWe have summarized the details in.
About this beer

The secret behind Bass Pale Ale's label


The label for Bass Pale Ale reads:Elements that symbolize the brand's history and qualityContains:
First of all, this beer isFirst British company to obtain a commercial beer trademarkThe label has a distinctiveRed TriangleThe triangle was registered as a trademark in 1855 and has become an important symbol reinforcing the identity of Bass Brewery.
The label isSimple yet eye-catching designin,"Bass"The large letters make a strong impression on consumers.
The design has a classic and sophisticated impression, and while it conveys that the brand has a long history, it also seems to inspire trust among beer fans and new consumers.
Characteristics and Taste of Bass Pale Ale
Bass Pale Ale is loved by many beer lovers for its unique flavor and high-quality brewing process. This beer is a light golden liquid with a rich flavor and a rich taste.Crystal-clearIt has good foaming and the persistent white foam is impressive.
The scent isA harmony of malt sweetness and hop floral aroma.This creates a sense of anticipation even before you drink it. It also has hints of citrus and herbs.
The taste is,A light sweetness at first, followed by a strong hop bitterness.This well-balanced flavor and clean aftertaste is a favorite of many people.
The alcohol content isApproximately 4.4%And it's also easy to drink.
The optimal drinking temperature for this beer isAbout 6 to 8 degreesDrinking it at this temperature brings out its freshness and aroma.
Great with mealsAnd especiallyGrilled dishes, pizza and pastaPairing it with something like this will really bring out the beer's appeal.Light appetizers and cheesesIt goes well with both, and the beer really brings it out.


summary
Bass Pale Ale has been around since 1777.A historic presence in British beer cultureThe balance of richness and bitterness achieved through a unique manufacturing process using hard water provides an unparalleled flavor.
It's the perfect drink for those who want to enjoy a historic drink while feeling the British tradition. I hope that one day we'll be able to drink Bass Pale Ale in Japan again...!