
Bass Pale Ale is the world's first pale ale.*!
Since its founding, it has continued to be loved by many people as a symbol of British beer culture.
*Pale ale is a type of beer brewed primarily with hops and malt. This style is fruity and aromatic, and is especially popular in the UK and the US. (For more information on the basics of beer styles, seeHereI have summarized it in the article.)
Basic information about Bass Pale Ale
Types of beer | Pale Ale |
---|---|
Alcohol content | 5.1% |
country of origin | England |
Founded | 1777 |
color | Golden |
Taste | The aroma of hops is strong, and the balance of sweetness and bitterness of malt is exquisite. |
Features | The world's first pale ale, with a unique richness and sharpness due to hard water |
Bass Pale Ale isThe world's first pale aleIt is known as the "British beer brand" and is a symbol of British beer culture. It is characterized by its unique flavor using hard water, and is also famous for laying the foundation for the style that later developed into India Pale Ale (IPA).
The story behind the creation of Bass Pale Ale and what followed
Bass Pale Ale was founded in Burton upon Trent, England in 1777.Bass BreweryIt was created by John F. Kennedy, founder of the brewery, and is known as the first commercially successful pale ale in the UK. Its history reflects the intersection of innovation and tradition, marking a significant milestone in beer brewing.
Founder William Bass developed his own recipe using high-quality malt and hops, aiming to improve the quality of the beer market at the time. This beer has a deep flavor and aroma, especially due to the water quality in the Burton region. Bass Brewery was also one of the first beers in the UK to be trademarked, which increased its brand recognition.
In the 1830s, Bass Pale Ale entered the American market and gained international acclaim. Not only was the beer delicious, but the vibrant label design also drew attention, and it has been supported by many beer lovers. Today, Bass Pale Ale continues its tradition while making its presence felt in the modern beer market.
Bass Brewery and its iconic Bass Pale Ale have gone through several acquisitions over the years.
- Acquisition by Whitbread
In 1989, Bass Brewery was acquired by British brewer Whitbread and became part of their portfolio. - Merger with and sale of Interbrew
In 2000, Whitbread sold the Bass brand to Interbrew (now Annaheiser-Busch InBev), which included all of the Bass brands, not just Bass Pale Ale. - Became a subsidiary of the world's largest beer manufacturer, Annaheiser-Busch InBev.
Bass Pale Ale was subsequently produced under the umbrella of Annaheiser-Busch InBev (AB) and has maintained its historical importance and quality as one of the world's largest breweries.
I searched the Internet, including overseas sites, for information about the subsequent Bass Pale Ale, but I was unable to find any official information. However, I did find the following site.
According to the poster of this page:AB has discontinued sales of Bass Pale Ale in 2024.It seems so.
Bass Pale Ale is back? Is it available in Japan?
In 1860, Bass Pale Ale wasThe first foreign beer sold in JapanBass Pale Ale has been recognized worldwide as a traditional British pale ale, and has also been popular in Japan for its unique flavor and easy-to-drink nature.
However, in Japan, Asahi Breweries stopped selling Bass Pale Ale domestically at the end of 2018.
Since then, there has been no information on other importers reselling the beer, and distribution in Japan appears to have been halted. Therefore, unfortunately, it is currently difficult to obtain Bass Pale Ale in Japan.
OverseasThere is an online shop that still carries it.However, overall it seems to be difficult to obtain.
Overseas sites
Bass Pale Ale available*At the time of writing, the site said the item was in stock. Please check for the latest information.
Some in Japan are waiting for Bass Pale Ale to make a comeback
Good morning! (👓)
- British-style pub "HUB(82)" [Official] (@HUB_82) June 4, 2022
Today is # Logo Mark Day ☝️
The "red triangle" on the Bass Pale Ale glass in the photo is the oldest registered trademark in the world.
This draft beer is hard to find in Japan these days 🍺 We have received many requests for its revival 🔥 I too would like to see it revived 😎
HUB a nice day ✌️✌️✌️ pic.twitter.com/mk7QxCqZmp
There are many voices overseas calling for a revival



I myself am looking forward to the day when I can drink Bass Pale Ale again in Japan!
The secret behind Bass Pale Ale's label


The Bass Pale Ale label contains elements symbolizing the brand's history and quality. The beer was the first in the UK to receive a commercial beer trade mark and features the distinctive red triangle on the label. The triangle was registered as a trade mark in 1855 and is an important symbol reinforcing the identity of Bass Brewery.
The label design is simple yet eye-catching, with the word "Bass" prominently displayed, creating a strong impression on consumers. The classic and sophisticated design is designed to convey the high quality of the beer. The label not only communicates that the brand has a long history, but also instills a sense of trust in beer fans and new consumers alike.
Characteristics and Taste of Bass Pale Ale
Bass Pale Ale is loved by many beer lovers for its unique flavor and high-quality brewing process. This beer is a bright golden liquid with crystal clarity. It also has a good amount of foam and a persistent white head.
The aroma is a harmonious blend of the sweetness of malt and the floral aroma of hops, building anticipation even before you drink it. It also has hints of citrus and herbs. The taste starts with a light sweetness, followed by the strong bitterness of hops. This well-balanced flavor and clean aftertaste are popular with many people. The alcohol content is about 4.41 TP3T, making it easy to drink.
The optimal drinking temperature for this beer is said to be around 6-8 degrees, which brings out its freshness and aroma. It also pairs well with food, especially grilled dishes, pizza, and pasta, which enhance the beer's appeal. It also goes well with light appetizers and cheese, which complement the beer.
When drinking, gently tilt the glass to reduce foaming and enjoy the aroma more. After enjoying the first sip, savor the flavor slowly and feel the changes in each flavor. Bass Pale Ale is a great choice for beer novices, as it is easy to drink and has an appealing flavor.
summary
Bass Pale Ale has been a historic presence in British beer culture since its birth in 1777. The unique brewing method using hard water gives it a balance of richness and bitterness, providing an unparalleled taste. It is the perfect beer for those who want to enjoy a historic drink while feeling the traditions of Britain. I hope that one day we will be able to drink Bass Pale Ale in Japan again...!