[UK] What kind of beer is LONDON PRIDE? Is it no longer imported into Japan?

Basic information about London Pride

London Pride is a pale ale characterized by its fruity and pleasant sweetness. It has a well-balanced hop aroma and a bitter aftertaste, making it a beer that is both easy to drink and rich in flavor.

＼ You can enjoy authentic pale ale in Japan too ／

The story behind London Pride

London Pride was born in 1959 at Fuller's Brewery in London, England. The development of this beer was infused with Fuller's passion to fuse London tradition with its own unique flavor. Since its founding, Fuller's has been committed to brewing beer rooted in the local area, and London Pride has also been loved as a symbol of London's pub culture.

The birth of London Pride is linked to the growing demand for new styles of beer in London after World War II. At the time, many British breweries were shifting to lighter lagers, but Fuller's decided to pursue a "traditional British flavor" and create a beer that made the most of the ale beer that was rooted in the city of London.

Since its creation, this beer has been loved by many Londoners for its well-balanced flavor, and has grown into a symbol of the city. It is said that the name "London Pride" was chosen with the hope that it would be a beer that would be loved as "the pride of London." It is served as a standard beer in pubs throughout London, and has become a symbol of London's pub culture.

Today, London Pride is loved not only in London but all over the world. Its unique balance of sweetness and bitterness has captured the hearts of people seeking the classic British beer style, and it has established its position as an ale that represents British beer culture.

The secret behind London Pride's label

The London Pride label is embodied in the traditions and culture of London.

First, in the center of the label"LONDON PRIDE"The beer isA London iconIt's easy to tell at a glance that it is. The design is simple yet striking, with a classic London feel.

At the top is the logo of the brewer, Fuller's, which has cultivated the brand for many years.Pride in technology and qualityis shown.

In addition, the overall label designCopper tones and classic fontsis used to visually convey the flavor and richness of the beer.

The current status of London Pride in Japan

London Pride is also popular in Japan, where it can be purchased at British pubs and stores that sell imported beer. It is especially popular among beer lovers and those who like British culture, and is also supported by craft beer fans. It is a standard menu item at domestic British-style pub chains, and is a beer that accompanies special moments that give you a taste of Britain.

In recent years, it has also become possible to easily order it online, making it a popular and easily accessible beer for those who want to enjoy the British atmosphere at home.

\ For beer lovers, we also have a 24-pack /

Will London Pride stop being imported into Japan in 2025?

Unfortunately, imports of this beer into Japan are scheduled to end in mid-2025, a move that has already been announced on the social media platforms of several restaurants.

If you like it, we recommend you enjoy it when you see it!

How to taste and pair London Pride

How to enjoy it

London Pride is best enjoyed at the right temperature. The ideal drinking temperature is8-10°CIf it's too chilled, the aroma and flavor will be masked, so if you keep it a little warm, you can enjoy a richer flavor.

For glasses, we recommend a simple tumbler or pint glass.

RecommendedPairing

London Pride is a beer characterized by its well-balanced flavor and pleasant bitterness. The following dishes are great for pairing with this beer.

Cuisine	Specific recipe examples	Pairing points
Meat dishes	Roast beef, roast chicken	The richness and deep flavor of the beer enhances the umami of the juicy meat.
Fried food	Fish and chips	The slight bitterness of the beer helps to wash away the oiliness of fried foods.
cheese	Cheddar cheese, blue cheese	The balance between the richness of the cheese and the beer is exquisite, bringing out the best in each other.
Pie dishes	Shepherd's pie, meat pie	The flavor of the beer pairs perfectly with the rich filling of the pie.
salad	Caesar salad, green salad	The sourness of the dressing enhances the flavor of the beer, creating a refreshing and well-balanced taste.

As you can see, London Pride pairs well with a wide variety of cuisines, and is particularly appealing when enjoyed with British classics and dishes with rich flavors.

summary

London Pride has been an indispensable part of British beer culture since its birth in 1959. Its exquisite balance of sweetness and bitterness and classic label design give you a sense of British tradition.

If you want to experience London pub culture at home or in a pub, London Pride is the perfect choice.