Yoko, a European beer loverI often hear it recentlyWhat exactly is "craft beer"?
How is it different from "craft beer"?
We will answer your questions!
In conclusion, craft beer isBeers handcrafted by small, independent breweries, with distinctive flavors and recipesOn the other hand, local beerBeer produced in a specific region and reflects the culture and climate of that region.This is what I mean.
In this article,The appeal and history of craft beer,Differences from local beerWe will delve deeper into the topic:
Whether you're a craft beer fan or are thinking about trying craft beer for the first time, you might discover something new here!
Author: MyakoThe first time I tried craft beer at a German brewery, I was able to experience the brewer's passion firsthand during a factory tour.Deep commitment to craft beeror,The uniqueness of each beerI was fascinated by it and have been trying various craft beers ever since.
We can't take our eyes off the evolution of Japanese craft beer.
- The credibility of this article
当ブログの筆者はヨーロッパ在住、海外歴5年超。中東での“禁ビール生活”を経て出会った本場の一杯に心を奪われ、気づけば1,000本以上の現地ビールを飲んできました。
元法人営業の情報収集力と、3つのブログ・SNS運営で培った発信力を活かし、「ただの酒好きでは終わらない本気のビール愛」でリアルな情報をお届けします。
I hope you will take the time to look at it🙇♀️
Definition of Craft Beer
A common definition of craft beer is:
- Small scale production
Craft beer is usually made in small breweries and in limited quantities. - Independence
Craft breweries must be independent and not owned by any other major beverage company. - Innovation
While craft beer is based on traditional styles, it also strives for unique flavors and styles and often uses innovative brewing methods. - Focus on quality
Craft beer demands high quality, and emphasis is placed on handmade production and meticulous production processes.
The combination of these elements differentiates craft beer from other beers and gives it a unique appeal.
What is the "craft" in craft beer?
The word "craft" means"handmade"or"Crafts"These are the meanings behind it.
Craft beer is like a work of art, born from the brewer's passion for their beer and the result of repeated trial and error.
Specifically, the craft beer brewing process uses a more traditional method than the industrial method commonly used.It takes time and effort to makeAnother appeal of craft beer is that many recipes and styles reflect the individuality of the brewer, and new flavors and approaches are constantly being developed.
Author: MyakoFor example, on InstagramCraft beer posts are very popularAnd every day, users all over the worldNew beers and breweries,Label design, food pairingI post about things like this!
Where did craft beer originate from?
The birthplace of craft beer isunited states of americaIt is said that...
From the late 1970s to the 1980s, small breweries began to increase in the United States, and the Brewery of America (now San Francisco Brewery), founded in San Francisco, California, is considered to be one of the pioneers of this trend.
The UK also has an important craft beer culture, with many traditional beer styles. Hand-made beer has been popular in the UK since the 1980s, with small, locally based breweries especially receiving support.
Since then, American craft beer culture has spread around the world, and each country has begun to create its own unique craft beer. Currently, craft beer is brewed actively in many countries other than the United States, including Canada, Australia, Belgium, and Germany.
A pioneer of craft beer
There are several beers that have led the craft beer scene."Sierra Nevada Pale Ale"Founded in 1979, is a pioneer of craft beer in California, USA.
A harmonious blend of floral and fruity hop aroma and firm bitterness.death,A masterpiece that has raised the quality standards of craft beerIt is known as:
I actually tried it!
Author: MyakoMy impression of Sierra Nevada Pale Ale was,Light and easy to drink, and yetRefreshing hop aromaandModerate bitternessYou can really feel it.
This is a recommended drink for craft beer beginners.
Pochip
The difference between craft beer and local beer
Both craft and local beerBeer produced by a small breweryHowever, there are some differences in the following points:
- Craft Beer
Craft beer is beer made by hand in small, independent breweries and is generallyFocus on creativity and qualityCraft beer is characterised by an experimental approach, exploring diversity in beer styles and flavours. - Regional Beer
Craft beer is produced in a specific region.Beer that reflects the culture and climate of the regionThis refers to a style that uses ingredients unique to the region and makes the most of the characteristics of the land.
The popularity of craft beer in JapanThe 1994 Revision of the Liquor Tax Law was a key turning pointThis amendment made it easier for small breweries to establish small batches of beer, sparking a craft beer boom across Japan.
During this time, many regions began to brew original beers using local ingredients, and they became increasingly known as "ji-biru" (local beer). As a result, a wide variety of beers that made use of the characteristics of each region appeared on the market, enriching Japan's beer culture.
after that,In the 2000s, the concept of craft beer also became widespread.Craft beer in particular is a style that emphasizes quality and originality, further stimulating the development of local beer.
The current craft beer market in Japan
The current craft beer market in Japan has grown rapidly in recent years, with an increasing number of small breweries offering a wide variety of styles and flavors.
- Market growth
The demand for craft beer is on the rise, and many new breweries are being established. Beers that utilize local specialties or beers brewed using unique methods are especially popular. - Diverse styles
Japanese craft beer has been influenced by America and Belgium, but has also developed a unique style that incorporates ingredients and brewing methods unique to Japan. In particular, beers made with Japanese ingredients such as yuzu and matcha are attracting attention. - Community-based brewing
Many craft breweries are locally based, building strong ties with the local community and tourism industry, and actively participating in local events and festivals. - Changing consumer attitudes
Craft beer is becoming more popular as it meets the needs of an increasing number of health-conscious consumers and those seeking more diverse beverage options, especially those who are particular about quality and flavor. - The spread of beer culture
As the culture of enjoying craft beer spreads, more and more specialty shops, bars, and restaurants are selling it. There are also more opportunities for interaction with consumers, such as tasting events and brewery tours.
Japan's craft beer market is expected to continue to grow, and the environment is in place to produce high-quality beer that will attract attention at international beer competitions.
Overseas craft beer market
The current overseas craft beer market has the following characteristics:
- Market expansion
Craft beer is becoming more popular and new breweries are being established in many countries, especially in the United States, Canada and Australia, where craft beer has become established as a mainstream beverage. - Increased diversity
There has been an increase in unique styles of beer using ingredients specific to each region of the country, allowing consumers to enjoy a variety of flavors, with creative recipes using fruits and spices in particular attracting attention. - Connecting with the community
Many craft breweries actively participate in local events and community activities, staying deeply involved in the local culture, which helps them to build stronger bonds with their consumers. - International competition
International craft beer competitions are on the rise, with breweries from around the world competing on the quality and flavor of their beers. This is raising the bar for craft beer and providing new experiences to consumers around the world. - Increase in online sales
The COVID-19 pandemic has led to a surge in online sales, giving consumers more opportunities to enjoy craft beer at home.
As such, the overseas craft beer market is diverse and innovative, and is expected to continue to grow in the future.
Author: MyakoJapanese craft beerGrowing by taking advantage of local characteristics and unique ingredientsAs overseas markets become more diverse, we are sure to see an increase in the number of attractive beers available in the future!
I'm looking forward to seeing the beer culture continue to spread in the future.
For those who want to try craft beer
I want to try craft beer."I can't decide which beer to choose." "I want to try a limited edition beer that's not available in stores.".
The perfect service for such people is the craft beer subscription service "Otomoni"is.
They select the best craft beers from breweries across the country and deliver them to your home with a different lineup each time. They have IPAs, Weizen, fruit beers, stouts, and more.You can discover rare brands and new beers that you would have a hard time finding on your own.That is what is attractive about it.
Every time it arrives in the fridge, I feel like I'm getting a little treat and wonder, "What will it taste like this time?"
A must-try for beer lovers,“An encounter with craft beer”It is a service that you can enjoy.
Otomoni
Author: MyakoYou are free to skip, suspend, or cancel your subscription at any time, so please feel free to give it a try!
summary
Craft beer is brewed by small, independent producers with a focus on regional flavor and local character, so your next beer choice might be one to consider.
Be sure to jump into the world of craft beer, where you can enjoy a wide variety of flavors and styles!
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