Yoko, a European beer loverWhat exactly is "craft beer"?
How is it different from "craft beer"?
We will answer your questions!
- Definition and characteristics of craft beer
- Differences from local beer
- The craft beer market in Japan and overseas
In conclusion, craft beer isBeers handcrafted by small, independent breweries, with distinctive flavors and recipesOn the other hand, local beer is beer that is produced in a specific region and reflects the culture and climate of that region.
In this article, we will take a deep look at the appeal and history of craft beer, as well as the differences between it and local beer. Whether you're a beer lover or are thinking about starting to enjoy beer, you may discover something new!
Author: MyakoThe first time I tried craft beer at a brewery, I was able to feel the passion of the brewers on a factory tour. Since then, I have been fascinated by the uniqueness of craft beer and have started trying many different craft beers.
I'm also paying close attention to the evolution of Japanese craft beer, and I'm looking forward to seeing more and more beers that make use of local ingredients!
Definition of Craft Beer
A common definition of craft beer is:
- Small scale production
Craft beer is usually made in small breweries and in limited quantities. - Independence
Craft breweries must be independent and not owned by any other major beverage company. - Innovation
While craft beer is based on traditional styles, it also strives for unique flavors and styles and often uses innovative brewing methods. - Focus on quality
Craft beer demands high quality, and emphasis is placed on handmade production and meticulous production processes.
The combination of these elements differentiates craft beer from other beers and gives it a unique appeal.
What is the "craft" in craft beer?
The word "craft" includes the meanings of "handmade" and "art." Craft beer is a product created by brewers who pour their passion into their beer and go through a lot of trial and error.
Specifically, the brewing process of craft beer is often more time-consuming and labor-intensive than the commonly used industrial methods. In addition, many recipes and styles reflect the individuality of the brewer, and new flavors and approaches are constantly being developed.
The birthplace of craft beer
The birthplace of craft beer isunited states of americaFrom the late 1970s to the 1980s, small breweries began to increase in the United States, and the Brewery of America (now San Francisco Brewery), founded in San Francisco, California, is considered to be one of the pioneers of this trend.
The UK also has an important craft beer culture, with many traditional beer styles. Hand-made beer has been popular in the UK since the 1980s, with small, locally based breweries especially receiving support.
Since then, American craft beer culture has spread around the world, and each country has begun to create its own unique craft beer. Currently, craft beer is brewed actively in many countries other than the United States, including Canada, Australia, Belgium, and Germany.
Differences from local beer
Both local and craft beer are beers produced by small breweries.However, there are some differences in the following points:
- Craft Beer
Craft beer is beer handcrafted by small, independent breweries and generally focuses on creativity and quality. Craft beer is characterized by an experimental approach, striving for diversity in beer styles and flavors. - Regional Beer
Local beer is beer that is produced in a specific region and reflects the culture and climate of that region. It often uses ingredients unique to the region and takes advantage of the characteristics of the land.
The popularity of craft beer in JapanThe 1994 Revision of the Liquor Tax Law was a key turning pointThis amendment made it easier for small breweries to establish small batches of beer, sparking a craft beer boom across Japan.
During this time, many regions began to brew original beers using local ingredients, and they became increasingly known as "ji-biru" (local beer). As a result, a wide variety of beers that made use of the characteristics of each region appeared on the market, enriching Japan's beer culture.
Later, in the 2000s, the concept of craft beer also took hold, and local beer and craft beer began to coexist. Craft beer in particular is a style that emphasizes quality and originality, further stimulating the development of local beer.
The current craft beer market in Japan
The current craft beer market in Japan has grown rapidly in recent years, with an increasing number of small breweries offering a wide variety of styles and flavors.
- Market growth
The demand for craft beer is on the rise, and many new breweries are being established. Beers that utilize local specialties or beers brewed using unique methods are especially popular. - Diverse styles
Japanese craft beer has been influenced by America and Belgium, but has also developed a unique style that incorporates ingredients and brewing methods unique to Japan. In particular, beers made with Japanese ingredients such as yuzu and matcha are attracting attention. - Community-based brewing
Many craft breweries are locally based, building strong ties with the local community and tourism industry, and actively participating in local events and festivals. - Changing consumer attitudes
Craft beer is becoming more popular as it meets the needs of an increasing number of health-conscious consumers and those seeking more diverse beverage options, especially those who are particular about quality and flavor. - The spread of beer culture
As the culture of enjoying craft beer spreads, more and more specialty shops, bars, and restaurants are selling it. There are also more opportunities for interaction with consumers, such as tasting events and brewery tours.
Japan's craft beer market is expected to continue to grow, and the environment is in place to produce high-quality beer that will attract attention at international beer competitions.
Overseas craft beer market
The current overseas craft beer market has the following characteristics:
- Market expansion
Craft beer is becoming more popular and new breweries are being established in many countries, especially in the United States, Canada and Australia, where craft beer has become established as a mainstream beverage. - Increased diversity
There has been an increase in unique styles of beer using ingredients specific to each region of the country, allowing consumers to enjoy a variety of flavors, with creative recipes using fruits and spices in particular attracting attention. - Connecting with the community
Many craft breweries actively participate in local events and community activities, staying deeply involved in the local culture, which helps them to build stronger bonds with their consumers. - International competition
International craft beer competitions are on the rise, with breweries from around the world competing on the quality and flavor of their beers. This is raising the bar for craft beer and providing new experiences to consumers around the world. - Increase in online sales
The COVID-19 pandemic has led to a surge in online sales, giving consumers more opportunities to enjoy craft beer at home.
As such, the overseas craft beer market is diverse and innovative, and is expected to continue to grow in the future.
summary
Craft beer is brewed by small, independent producers who value their local flavor and unique taste. The next time you choose a beer, it might be a good idea to try a craft beer. Dive into the world of craft beer, where you can enjoy a variety of flavors and styles!
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