[UK] What kind of beer is LONDON PRIDE?

Basic information about London Pride

London Pride is a pale ale characterized by its fruity and pleasant sweetness. It has a well-balanced hop aroma and a bitter aftertaste, making it a beer that is both easy to drink and rich in flavor.

＼Authentic British pale ale can now be enjoyed easily in Japan／

The story behind London Pride

London Pride was born in 1959 at Fuller's Brewery in London, England. The development of this beer was infused with Fuller's passion to fuse London tradition with its own unique flavor. Since its founding, Fuller's has been committed to brewing beer rooted in the local area, and London Pride has also been loved as a symbol of London's pub culture.

The birth of London Pride is linked to the growing demand for new styles of beer in London after World War II. At the time, many British breweries were shifting to lighter lagers, but Fuller's decided to pursue a "traditional British flavor" and create a beer that made the most of the ale beer that was rooted in the city of London.

Since its creation, this beer has been loved by many Londoners for its well-balanced flavor, and has grown into a symbol of the city. It is said that the name "London Pride" was chosen with the hope that it would be a beer that would be loved as "the pride of London." It is served as a standard beer in pubs throughout London, and has become a symbol of London's pub culture.

Today, London Pride is loved not only in London but all over the world. Its unique balance of sweetness and bitterness has captured the hearts of people seeking the classic British beer style, and it has established its position as an ale that represents British beer culture.

The secret behind London Pride's label

The London Pride label is packed with London's traditions and culture. The word "LONDON PRIDE" is written large in the center of the label, making it clear at a glance that this beer is a symbol of London. The simple yet impressive design exudes a classic London atmosphere.

At the top, the logo of the brewer, Fuller's, is placed, expressing the pride in the technology and quality that Fuller has cultivated over the years. Fuller's is a long-established brewery based in Chiswick, West London, and is one of the leading beer brands in the UK.

The label also features a shield mark, which symbolizes the tradition and commitment to quality that Fuller's continues to uphold. The overall design of the label uses a copper color scheme and a classic font, visually conveying the flavor and weight of the beer.

Characteristics and how to taste London Pride

London Pride is an ale beer with a beautiful copper color. The moment you pour it into the glass, its clear color gives a classic and sophisticated impression, and you can feel the traditional beer culture of London. When poured, a gentle and elegant aroma spreads, and you will feel a pleasant fruity and slightly sweet aroma. This delicate aroma is possible because it uses hops grown in the UK.

When you put it in your mouth, the first thing that spreads is the mellow sweetness from the malt. Next, the bitter flavor of the hops slowly appears, giving the taste depth. The balance of bitterness and sweetness is exquisite, and while it is light and easy to drink, you can still feel the richness. This good balance makes London Pride easy to drink and you can enjoy it over and over again.

The aftertaste is a faint bitterness of hops, and the clean aftertaste leaves a refreshing feeling in the mouth. If you drink it with a meal, it acts as a palate cleanser and goes well with dishes with a strong flavor.

The key to enjoying London Pride at its best is not to chill it too much. Drinking it at around 10 degrees brings out the fruity aroma and sweetness of the malt that are characteristic of ale beer. In the UK, it is often served at close to room temperature in pubs, so you can enjoy its original flavor at a slightly warmer temperature. Pairing it with British food such as roast beef or fish and chips will bring out the flavor of the beer even more, allowing you to fully enjoy the traditional taste.

The current status of London Pride in Japan

London Pride is also popular in Japan, where it can be purchased at British pubs and stores that sell imported beer. It is especially popular among beer lovers and those who like British culture, and is also supported by craft beer fans. It is a standard menu item at domestic British-style pub chains, and is a beer that accompanies special moments that give you a taste of Britain.

In recent years, it has also become possible to easily order it online, making it a popular and easily accessible beer for those who want to enjoy the British atmosphere at home.

summary

Since its birth in 1959, London Pride has been an indispensable part of British beer culture. Its exquisite balance of sweetness and bitterness, and classic label design, give you a sense of British tradition. London Pride is the perfect choice when you want to enjoy a beer at home or in a pub while experiencing London's pub culture. Please give it a try!

\ For beer lovers, we also have a 24-pack. /