What kind of beer is Bass Pale Ale? Has it been discontinued? Will it be revived? Will it be resold?

バス・ペールエールってどんなビール?
Yoko, a European beer lover

Bass Pale Ale is...The world's first pale ale*!

Since our founding,A symbol of British beer cultureIt has been loved by many people as such.

"Bass Pale Ale"This kind of beer

バスペールエールってこんなビール
source:The Bowsing Ken

What is Pale Ale?

A type of ale beer.Pale Aleis a style of ale that is characterized by its light color (pale).Fruity and aromaticIt is especially popular in the UK, US and the craft beer scene.

まずはエールビールについて詳しく知りたい方はThis articlePlease go ahead.

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Bass Pale Ale: basic information and taste

Types of beerPale Ale
Alcohol content5.1%
country of originEngland
Founded1777
colorAmber
TasteThe aroma of hops is strong, and the balance of sweetness and bitterness of malt is exquisite.
FeaturesThe world's first pale ale, with a unique richness and sharpness due to hard water

Bass Pale Ale isThe world's first pale aleKnown asA brand that symbolizes British beer cultureis.

It is characterized by its unique flavor, which is achieved by using hard water.India Pale Ale (IPA)*This laid the foundation for a style that would evolve intoIt is also famous for that.

What is India Pale Ale (IPA)?

A style of beer with a strong hoppy aroma and bitterness.18th century EnglandOriginated from.
Beer had to be transported long distances by ship from England to India.Uses a large amount of hops, which have a preservative effectAs a result, it came to be called "India Pale Ale."

The story behind Bass Pale Ale

エドゥアール・マネの名画『フォリー=ベルジェールのバー』
Masterpiece by Edouard Manet
A Bar at the Folies-Bergère (1882)

Can you find Bass Pale Ale?

Bass Pale Alewas founded in Burton-upon-Trent, England in 1777.Bass BreweryIt was created by Bass Brewery.

This beer is known as the first commercially successful pale ale in the UK, and its history dates back to the 19th century.Reflecting the intersection of innovation and traditionAnd,An important presence in beer brewingis.

Founder William Bass developed a unique recipe using high-quality malt and hops in an effort to improve the quality of the beer market at the time. This beer has a deep flavor and aroma, which is enhanced by the water quality in the Burton region.

In addition, Bass BreweryOne of the first British trademarked beersThis has also increased awareness of the brand.(For labels,See belowI am.)

In addition, Bass Pale Ale entered the American market in the 1830s and gained international acclaim. Not only was the beer delicious, but the vibrant label design also drew attention and made it a favorite with many beer lovers.

Author: Myako

Today, Bass Pale Ale continues to carry on that tradition while also making its presence felt in the modern beer market!

Bass Pale Ale Acquisition History

Bass Brewery and its iconic Bass Pale Ale have gone through several acquisitions over the years.

STEP
Acquisition by Whitbread

In 1989, Bass Brewery was acquired by British brewer Whitbread and became part of their portfolio.

STEP
Merger with and sale of Interbrew

In 2000, Whitbread sold the Bass brand to Interbrew (now Annaheiser-Busch InBev), which included all of the Bass brands, not just Bass Pale Ale.

STEP
世界最大ビールメーカー「アナハイザー・ブッシュ・インベブ」傘下To

Bass Pale Ale was subsequently produced under the umbrella of Annaheiser-Busch InBev (AB) and has maintained its historical importance and quality as one of the world's largest breweries.

As for Bass Pale Ale, I searched the internet, including overseas sites, butI couldn't find any official information.

However, I found a site like this one:

According to the poster of this page,AB has discontinued sales of Bass Pale Ale in 2024.It seems so.

Bass Pale Ale is back? Is it available in Japan?

In 1860, Bass Pale Ale wasThe first foreign beer sold in JapanBass Pale Ale has been recognized worldwide as a traditional British pale ale, and has also been popular in Japan for its unique flavor and easy-to-drink nature.

However, Bass Pale Ale is popular in Japan.Asahi Beer to end domestic sales at the end of 2018I did. 

Since then, there has been no information on other importers reselling the product, and distribution in Japan appears to have been halted. Therefore, unfortunately, it is currently difficult to obtain Bass Pale Ale in Japan.

OverseasThere is an online shop that still carries it.However, overall it seems to be difficult to obtain.

Bass Pale Ale availableOverseas sites

*At the time of writing, the site said the item was in stock. Please check for the latest information.

Some in Japan are waiting for Bass Pale Ale to make a comeback

There are many voices overseas calling for a revival

Author: Myako

I myself am looking forward to the day when I can drink Bass Pale Ale again in Japan!

Bass Pale AleWhat if you had fun instead?

Author: Myako

As an alternative to Bass Pale Ale,Fuller's London Pride We recommend.

\ If you want to taste authentic British pale ale /

Features of Fuller's London Pride・Reasons why we recommend it

イギリス・LONDON PRIDE(ロンドンプライド)
London Pride
This kind of beer

Fuller's London Pride Like Bass Pale Ale,Traditional British pale aleIts distinctive flavor is very well balanced.Moderate bitterness with a firm malty sweetnessYou can feel it.

It is fruity yet light and easy to drink.A beer that can be enjoyed in any situationis.

グラスに注ぐと赤みがかった明るい銅色で、光によっては琥珀色がかった美しい色合い。

飲んだ瞬間から心地よい香りが広がります。バスペールエールが好きな方であれば、このビールを飲んだ瞬間、その優れたバランスにきっと魅了されることでしょう♪

It goes well with any dish and can be enjoyed casually, making it the perfect beer for everyday use.

About this beerThis articleWe have summarized the details in.

The secret behind Bass Pale Ale's label

バスペールエールのロゴ
source:Bass Brewery – Harris Beverages

The label for Bass Pale Ale reads:Elements that symbolize the brand's history and qualityContains:

First of all, as mentioned above,First British commercial trademark holderIt is a historic beer, and the label bears its distinctive features.Red Triangleis depicted.

Author: Myako

This triangle was the trademark used when the UK Trademark Act came into force.1876To,Trademark No. 1It was registered as.

At the time of registration, Bass had applied for a number of other trademarks, of which the "Red Triangle" was the first.

The label isSimple yet eye-catching designin,"Bass"The large letters make a strong impression on consumers.

This design has a classic and sophisticated feel.The aim of the project is to convey that the brand has a long history while also attracting beer fans and new consumers.The role of trustI feel like it is also fulfilling that goal.

Characteristics and Taste of Bass Pale Ale

Bass Pale Ale is loved by many beer lovers for its unique flavor and high-quality brewing process.

The scent isA harmony of malt sweetness and hop floral aroma.This creates a sense of anticipation even before you drink it. It also has hints of citrus and herbs.

The taste is,A light sweetness at first, followed by a strong hop bitterness.This well-balanced flavor and clean aftertaste is a favorite of many people.

The alcohol content isApproximately 4.4%And it's also easy to drink.

The optimal drinking temperature for this beer isAbout 10 to 13 degrees CelsiusDrinking it at this temperature brings out the freshness and aroma.

Great with mealsAnd especiallyGrilled dishes, pizza and pastaPairing it with something like this will really bring out the beer's appeal.Light appetizers and cheesesIt goes well with both, and the beer really brings it out.

ピザとビールは鉄板の組み合わせ
Pizza and beer are always a great combination!

summary

Bass Pale Ale has been around since 1777.A historic presence in British beer cultureThe balance of richness and bitterness achieved through a unique manufacturing process using hard water provides an unparalleled flavor.

It's the perfect drink for those who want to enjoy a historic drink while feeling the British tradition. I hope that one day we'll be able to drink Bass Pale Ale in Japan again...!

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