Yoko, a European beer loverThe name of this beer can be difficult to read the first time you see it.
Can you read it properly?
Hoegaarden is one of the symbols of Belgian beer culture.
Hoegaarden, characterized by its unique flavor and refreshing taste, is highly regarded among beer lovers and is gradually gaining popularity in Japan as well!
Basic information about Hoegaarden
| Types of beer | White beer |
|---|---|
| Alcohol content | 4.9% |
| country of origin | Belgium |
| Founded | 1445 |
| color | Pale golden color |
| Taste | Fruity and spicy aroma, refreshing taste |
| Features | A traditional Belgian white beer with flavors of coriander and orange peel. |
Hoegaarden has grown from its origins in a small village to become a beer that is loved all over the world. Its white beer style in particular is known for its light taste and unique flavor. Its fruity aroma and spicy flavor make it perfect for pairing with a variety of foods.
Hoegaarden has recently been sold in many restaurants and supermarkets in Japan. It is particularly common in Belgian beer specialty stores, Italian and French restaurants. It is also increasingly being sold at convenience stores and online stores, so there are more opportunities to enjoy it at home.
There is also an official website for Japan.
\ Hoegaarden is sold normally in Japan too /
Pochip
What is Witbier?
Hoegaarden isWhite beer(or "Belgian White"), but specifically,Belgian-style witbier(Witbier).
Witbier is usually made from wheat as the main ingredient, and is flavored with spices such as coriander and orange peel, giving it a refreshing and fruity taste. Hoegaarden is a typical example, with a citrus and herb aroma, and is very easy to drink and has a light mouthfeel.
"Witbier" is one of Belgium's traditional beer styles and a type of white beer. Witbier is often referred to as "white beer", such as the Belgian beer Hoegaarden, but Witbier is the more detailed name for the style.
The story behind the creation of Hoegaarden
The birth of Hoegaarden began in the village of Hoegaarden in Belgium in 1445. The founder, Pierre Serras, used traditional brewing techniques to create a beer that was loved by the local people. Although it was originally a small brewery, the flavorful beer quickly gained popularity.
In particular, Hoegaarden beer is made primarily from wheat and seasoned with spices such as coriander and orange peel, giving it a unique flavor. This unique style has an important place in Belgian beer culture and is now a beer loved all over the world.
The origin of the name Hoegaarden
The name Hoegaarden comes from the small village of Hoegaarden in Flanders, Belgium, where Hoegaarden beer was first brewed and from which the beer takes its name.
Hoegaarden beer, specifically the style known as "Weiss (white) beer", is traditionally brewed using wheat as the main ingredient. By naming the village after the beer, the company has created a unique brand identity while respecting the local culture and traditions. In this way, the Hoegaarden name is linked to the beer's roots and reflects local pride.
The secret behind Hoegaarden beer labels
The Hoegaarden label features a refreshing blue color scheme. The label features a picture of the Hoegaarden village, giving it a natural and traditional feel. This symbolizes that Hoegaarden values local agricultural products and is a beer rooted in nature.
The label is an important visual element in communicating Hoegaarden's history and culture, allowing you to feel the richness of Belgium's nature every time you enjoy a beer.
Hoegaarden's characteristics and how to taste it
Hoegaarden is characterized by its light and refreshing taste. The soft texture of the wheat and the aroma of coriander are a perfect combination that attracts drinkers. Although it has a fruity aroma, the aftertaste is clear and refreshing.
It is recommended to drink it well chilled at 6 to 8 degrees. It goes well with seafood, salads, and light appetizers, making it the perfect beer for hot summer days. It can also be enjoyed as a cocktail with fruit.
The current position of Hoegaarden in Japan
Nowadays, Hoegaarden in Japan is often seen in beer gardens and casual restaurants. Due to its light and refreshing taste, it is also popular at summer drinking parties and barbecues. It has also attracted attention in the imported beer market as a Belgian beer, and is now a beer of choice for a variety of occasions.
In recent years, Hoegaarden beer gardens have also opened in Tokyo.
Yoko, a European beer loverThe Hoegaarden Beer Garden was held at Shibuya Cast in Tokyo from Friday, August 23rd to Sunday, October 20th, 2024.
I hope it will be held again next year!
\ You can easily enjoy the canned version at home. /
Pochip
summary
Hoegaarden is a beer that is characterized by its rich history and unique flavor, and is loved by many people in Japan. Through this article, we hope you learned about its appeal, background, and distinctive label. The next time you want to enjoy beer, be sure to pick up a Hoegaarden!
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