[Belgium] What kind of beer is Hoegaarden?

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Yoko, a European beer lover

The name of this beer can be difficult to read the first time you see it.
Can you read it?

One of the symbols of Belgian beer cultureHoegaarden"is.

Hoegaarden, characterized by its unique flavor and refreshing taste, is highly regarded among beer lovers.A popular beer that is also well-known in JapanIt is as follows!

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White beer loved around the world

If you want to know more about white beer, click here

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Basic information about Hoegaarden

Types of beerWhite beer
Alcohol content4.9%
country of originBelgium
Founded1445
colorPale golden color
TasteFruity and spicy aroma, refreshing taste
FeaturesA traditional Belgian white beer with flavors of coriander and orange peel.

Hoegaarden has grown from a small village beer brewery to a beer that is now enjoyed around the world. Its white beer style, in particular,Light and unique tasteIt is known for.Fruity aroma and spicy flavorBut it's perfect to enjoy with a variety of dishes.

Hoegaarden has recently been sold in many restaurants and supermarkets in Japan. It is particularly common in Belgian beer specialty stores, Italian and French restaurants. It is also increasingly being sold at convenience stores and online stores, so there are more opportunities to enjoy it at home.

There is also an official website for Japan.

\ Hoegaarden is sold normally in Japan too /

There is also a lovely Hoegaarden Rose!

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Hoegaarden Rosé is a Belgian white beer called Hoegaarden White.Fruit beer with raspberryIt has a low alcohol content of 3%, a good balance of sweetness and acidity, and is characterized by a gorgeous aroma and a gentle ruby ​​color.

It is also recommended as a dessert beer, perfect for relaxing or celebrating occasions.

\ Hoegaarden・Rose is also easily available /

What is Witbier?

As mentioned above, HoegaardenWhite beer(or "Belgian White"), but specificallyBelgian-style witbier(Witbier).

Witbier is usuallyIt is made primarily from wheat and seasoned with spices such as coriander and orange peel, giving it a refreshing, fruity flavor.is.

Hoegaarden is a classic example, with aromas of citrus and herbs, and is very easy to drink and light on the palate.

"Witbier" is one of Belgium's traditional beer styles and a type of white beer. Witbier is represented by the Belgian Hoegaarden, and is often introduced as "white beer", but witbier is the more detailed name for the style.

The story behind the creation of Hoegaarden

The birth of Hoegaarden began in the village of Hoegaarden in Belgium in 1445. The founder, Pierre Serras, used traditional brewing techniques to create a beer that was loved by the local people. Although it was originally a small brewery, the flavorful beer quickly gained popularity.

In particular, Hoegaarden beer is made primarily from wheat and seasoned with spices such as coriander and orange peel, giving it a unique flavor. This unique style has an important place in Belgian beer culture and is now a beer loved all over the world.

The origin of the name Hoegaarden

The name Hoegaarden comes fromThe name comes from Hoegaarden, a small village in Flanders, Belgium.This village is where Hoegaarden beer was first brewed and the beer is named after it.

Hoegaarden beer is a style known as "Weiss (white) beer" and is brewed using traditional methods with wheat as the main ingredient.We respect local culture and traditions while building our own unique brand identity..

In this way, the Hoegaarden name is linked to the beer's roots and reflects local pride.

The secret behind Hoegaarden beer labels

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The Hoegaarden label features a refreshing blue color scheme. The label features a picture of the Hoegaarden village, giving it a natural and traditional feel. This symbolizes that Hoegaarden values local agricultural products and is a beer rooted in nature.

The label is an important visual element in communicating Hoegaarden's history and culture, allowing you to feel the richness of Belgium's nature every time you enjoy a beer.

The current position of Hoegaarden in Japan

Nowadays, Hoegaarden in Japan is often seen in beer gardens and casual restaurants. Due to its light and refreshing taste, it is also popular at summer drinking parties and barbecues. It has also attracted attention in the imported beer market as a Belgian beer, and is now a beer of choice for a variety of occasions.

In recent years, Hoegaarden beer gardens have also opened in Tokyo.

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source:Hoegaarden Beer Garden (official website for Japan)
Yoko, a European beer lover

The Hoegaarden Beer Garden was held at Shibuya Cast in Tokyo from Friday, August 23rd to Sunday, October 20th, 2024.

I hope it will be held again next year!

\ You can easily enjoy the canned version at home. /

Hoegaarden's characteristics and how to taste it

Hoegaarden is characterized by its light and refreshing taste. The soft texture of the wheat and the aroma of coriander are a perfect combination that attracts drinkers. Although it has a fruity aroma, the aftertaste is clear and refreshing.

As for how to taste it,It is recommended to drink it well chilled.It pairs perfectly with seafood, salads and light appetizers, making it the perfect beer for hot summer days.

Also,Cocktails with fruitYou can also enjoy it as a souvenir.

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source:"Hoegaarden Beer Cocktail Bitter & Orange" (FASHION PRESS)

summary

Hoegaarden is a beer with a rich history and unique flavor that is loved by many people in Japan. Through this article, we hope you have learned about its appeal, background, and distinctive label.

The next time you want to enjoy a beer, be sure to pick up a Hoegaarden!

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